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A bowl of Sambazon açaí topped with banana, strawberries, and granola

Sambazon Returns to the Egyptian Market

Sambazon returns to the Egyptian market through AM Foods with a focused import strategy built around its core foodservice and retail SKUs, including frozen scoopable açaí in different size formats. The reintroduction targets HORECA operators, specialty retailers, and health-driven consumers seeking certified organic, sustainably sourced superfoods. By securing supply and rebuilding a structured distribution network, AM Foods repositions Sambazon as the reference açaí brand in Egypt.

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A stack of Egyptian baladi bread in a woven basket

Baladi Bread Goes Global

Baladi bread enters the US market through an innovation led by AM Foods, developed using the Puratos sourdough formula to guarantee consistency, flavor depth, and shelf stability while preserving its traditional character. By combining heritage with advanced baking technology, the company transforms a local staple into a scalable, export-ready product. This milestone strengthens AM Foods' position as a bridge between Egyptian culinary identity and international standards, turning tradition into a commercially viable global offering.

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The LAB101 culinary innovation center exterior

LAB 101 Officially Opens

LAB 101 officially opens as Egypt's first 360-degree culinary innovation center, bringing premium ingredient access, expert consultancy, and fully equipped R&D facilities together under one roof, enabling ideas to move from concept to market faster and more intelligently. Powered by AM Foods, the space is created to support chefs, entrepreneurs, and strategic partners through product development, live testing, B2C retail integration, and collaborative events. With its launch, AM Foods establishes a fully operational platform that connects innovation with execution and reinforces its role in shaping Egypt's evolving food ecosystem.

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